With my time in a Masters program, I have been able to develop the theory I learned in class and apply them practically to different cases. Here are some of my favorite ones.
Course: Strategic Marketing
Challenge: Pick a company and rewrite their value proposition.
Company: SET ACTIVE
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For the sporty and trendy gal on the go, Set Active is a workout and leisure clothing brand that curates ready to wear sets paired by color and design to make it a no brainer when choosing a stylish outfit, whether it’s to go to a workout class or grabbing coffee with a friend, you will not only look your best, but feel your best because the fabrics used are the highest quality, they are made to hug your body at all the right angles to give you the ultimate support and confidence you need.
Course: Branding and Corporate Identity
Challenge: Develop an entirely new brand.
Company developed: FrescaFizz
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Naming: Fresca (Refrescar in Spanish means to refresh) and Fizz (Fizzy, from the bubbles)
Brand Slogan: Make your tastebuds laugh.
Target Consumer: Health conscious people of all ages, that want more than regular water.
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Product Design:
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Communications:
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Course: CSR & Social Impact
Challenge: Develop a CSR Plan and Shared Valued Initiative for H&M
Company: H&M
Analyzed H&M, including business structure, Stakeholder Analysis, & Top ESG Issues
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CSR Plan & Shared Value Initiative: a 360 degree app, that allows consumer to me informed of the impact of the item they are purchasing.
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