Van Berkel International 

Miami, FL

Digital Marketing & E-Commerce Coordinator \ Aug 2020 - Present

• Developed social content and copy wrote to better target consumers.

• Managed Facebook/Instagram Ads, Amazon ads, Google Ads, & Bing Ads to increase reach, impressions, click, CTR and impressions Grew social media, Instagram, Facebook & Pinterest, platforms by 75% in 3 months.

• Increased Impressions and CTR by 200% in 3 months in all advertising platforms

• Updated inventory with vendors such as Bed Bath & Beyond, Home Depot, Wayfair & Williams Sonoma.

• Established a new PR strategy to obtain local and national coverage of the brand.

• Curated an email marketing strategy that increased traffic to the website by 58%

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Ink Link Marketing

Miami, FL

PR & Product Promotions Intern | May 2020 - Aug 2020 

• Responsible for connecting influencers with brands such as TGI Fridays to schedule partnerships

• Coordinated interviews with media such as IHeartMedia, Miami New Times, and Metro Atlanta.

• Established and nurtured relationships with media reps across all local & national news outlets.

• Managed PR Communications for major events for The Atlanta Community Food Bank annual food & fund drive & turning Atlanta Orange for National Hunger Awareness Day

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San Bernardo Ice Cream

Miami, FL

Social Media Associate | May 2019 - Nov 2019 

• Planned and curated post for social media channels (Instagram, Twitter, Facebook)

• Monitored analytics across social media platforms and adjust marketing campaigns accordingly 

• Wrote and edited PR Releases for product launches and events 

• Worked with the sales team to develop a pitch book to increase orders in supermarkets

• Collaborated directly with the CEO and Marketing Director in the formation of marketing campaigns

• Worked with Community Engagement manager to host events within Miami

• Increased social media following by 60% in 2 months

 

Miansai 

Miami, FL

Marketing & PR Intern | Jan. 2019 - May 2019

• Developed copy for Instagram and newsletter to boost brand awareness and interaction 

• United directly with the Fashion Director to develop product names and descriptions 

• Planned and managed the various event for Influencers and Magazine Editors

• Created a more efficient way to handle inventory with the PR agencies